Schurman Retail Group was founded by Marcel and Margrit Schurman in 1950. Both European immigrants, they were inspired by a love of fine art and by an appreciation for beautiful, high quality papers and design. They had a vision for bringing a range of products of uncompromising quality to the United States and began importing and wholesaling fine art postcards from Germany to fine retailers. Since the early days of the business the company has evolved and in many ways and is now focused in Retail and On-line Brand development. Currently Schurman Retail Group now owns over 300 stores that operate under multiple Brands.

PAPYRUS (pah•pie•rus)
NIQUEA.D (nee•ka•dee)
Carlton Cards/American Greetings

Under the leadership of Dominique Schurman, Marcel and Margrit's daughter, Schurman Retail Group is charting a future shaped by modern, relevant and elegant design. Across North America, Schurman Retail Group, through its retail brands, offers an ever-expanding array of products including curated and exclusive gift collections, greeting cards, gift wrap, stationery ranges, notecards, back to school stationery, journals, products for entertaining, diaries and a full range of custom printed announcements, stationery, invitations and personalized gifts.

Our History Timeline

  • 1950 image of Mr. and Mrs. Schurman dining.


    Company founded as Marcel Schurman Company by Marcel and Margrit Schurman as an importer and wholesaler of fine greeting cards and stationery.

  • Warehouse photo


    Company facility in Oakland, California, housed warehouse product, packaging and all administrative departments.

  • First Papyrus store at Berkeley


    First PAPYRUS retail store opens in Berkeley, California

  • Postcard image of a young girl in a white dress and flower


    Launch of in-house Design Studio, moving from an importer to publisher. Dominique Schurman joined the company, working in many capacities before being named CEO.

  • Original Papyrus logo


    Company began franchising retail stores.

  • Tennessee warehouse phote


    Store Within A Store concept launched in Macy�s, Marshall Fields, Borders Books. Moved the Distribution center to Nashville, TN. Corporate offices relocated to new building.

  • Hummingbird Papyrus logo


    Launch of PAPYRUS Brand Hummingbird Logo and unified retail, product, and wholesale. PAPYRUS stores establish a major presence in all key markets.

  • Rack of gift cards at Target


    PAPYRUS launch at Target.
    PAPYRUSonline.com established.

  • Carton Cards store front


    Company acquires Carlton Card Retail and sells wholesale division to American Greetings. Schurman Retail Group is established.

  • Carton Lux store front


    Carlton Lux by PAPYRUS is launched. PAPYRUSonline.com upgraded launch. First PAPYRUS store in Canada opens in Calgary, Alberta.

  • Papyrus Store with cherry blossom store front design


    Launch of PAPYRUS Cherry Blossom Vintage stores. NIQUEA.D flagship boutique opens in Danville, CA. Launch of NIQUEA.D Brand in PAPYRUS stores.

  • Paper Destiny store front


    Launch of PAPER DESTINY, the newest brand of Schurman Retail Group, with stores in Ottawa, Canada and Seattle, WA. NIQUEA.D boutique opens on Third Avenue in New York City. Schurman Retail Group opens its first PAPYRUS NIQUEA.D flagship store in New York City.

  • Precilla carton female icon for Papyrus Perks program


    Marcel Design established. Schurman Design established. PAPYRUS Perks Program launched.

  • Papyrus Little Treasures store front


    Launched PAPYRUS Little Treasures concept store. Launched Circle of Celebration, a team member appreciation program.

  • Schruman Retail Group S logo


    Schurman Retail Group has over 260 stores in North America.


Our mission is build a multi-branded personal expression specialty
retail company that sets the bar for our industry that not only
meets the needs of our customers, but also delights them and
enhances their lives.


Schurman Retail Group is committed to protecting our supply chain from forced and child labor. Through a partnership with Made In A Free World, we are using FRDM to analyze our suppliers risk and develop an Action Plan to remediate that risk.

We believe our company thrives when our goals are aligned and all expectations made clear. We recently partnered with Made In A Free World to take a deeper look at our supply chains and take a stand against human trafficking. We understand that human trafficking is often hidden and global companies like ours are in the best position to incite change. FRDM® is a tool that will assist us in this effort by allowing us to identify areas of potential risk. We understand this goal is not something we can accomplish overnight, but sometimes the most valuable ideals are the most challenging to achieve.

We look forward to this process, knowing we will be making a difference and at the same time, continue to provide beautiful products and cards that express the uniqueness that makes up our world.

Our Brands

For decades, Schurman Retail Group (SRG) has been recognized as the leading, privately-held specialty retailer of personal expression products in North America. Founded in 1950 as an importer of European paper products, the company is now comprised of a dynamic family of retail brands, including PAPYRUS, American Greetings, Carlton Cards, NIQUEA.D and PAPER DESTINY, all with Brick and Mortar stores as well as our high growth online business; PAPYRUSonline.com. Together, these divisions offer the marketplace and consumers a diverse and ever-expanding array of products including greeting cards, gift wrap, gift bags, stationery, note cards, journals, unique gift products, and custom printed stationery, invitations, and announcements for all occasions.

Over the course of a rich history, the company has been a publisher, wholesaler, franchisor and retailer as the business evolved through various phases in its journey. Today, under the leadership of Dominique Schurman, Schurman Retail Group continues to grow and flourish, and is celebrated as a pillar in the social and fashions expression industries. Schurman Retail Group proudly owns and operates over 300 stores and its online website PAPYRUSonline.com.

Schurman Retail Group is focused on a single guiding principle: To be the premier destination for personal expression and gift products in the specialty retail channel. Not only has Schurman Retail Group become the premier destination for paper and gifting products, but now has expanded to include unique and timeless jewelry and accessory collections, all chosen and designed to be cherished heirlooms. With the addition of the NIQUEA.D brand, Schurman Retail Group provides the customer with the both the sentimental aspects of communication with the timeless glamour of collections from the fashion realm. Today, with five retail brands and a vibrant online business that are evolving and growing, Schurman Retail Group's commitment to creating a compelling lifestyle experience through personal connections is as strong as ever.

PAPYRUSonline.com is our online ecommerce website where customers may shop a diverse array of products including greeting cards, gift wrap, gift bags, stationery, note cards, journals, and unique gifts that are featured in our retail PAPYRUS, Carlton Cards, American Greetings, and PAPER DESTINY stores and can be shipped anywhere in the United States.


Our People

The secret to the success of the Schurman Retail Group is in its people and their accomplishments. Our people are what make Schurman Retail Group a great company. We are comprised of a team of passionate dedicated, creative and smart individuals who strive to achieve and maintain excellence in both our service and products. We define ourselves through excellence in service which is personified, embodied, heart and soul to everyone, everyday, everywhere.

The Schurman Retail Group has recently developed the Circle of Celebration, a program designed to celebrate each of our team members for various contributions or celebratory events. We believe that in celebrating and recognizing our team members for their achievements whether personal or professional, enables them to bring joy to our customers.

We are fortunate to have many tenured team members that have been with us for 5, 10, and 20 years or more. We pride ourselves in this achievement as there is high turnover in the retail industry.

At the Schurman Retail Group, we provide extensive training and development for our team members and offer a career path for those that excel in their positions.

Whether you are a professional looking for a career change or a college graduate ready to start a career, consider being part of our Schurman Retail Group team.

The Schurman Retail Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regards to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression, or any other basis protected by local, state or federal law. This policy applies with regard to all aspects of one's employment, including hiring, transfer, promotion, compensation, eligibility for benefits and termination. EEO is the Law: http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf.

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Schurman Retail Group welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.


Schurman Retail Group
300 Oak Bluff Lane
Goodlettsville, TN 37072

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